The little gold “P” represents hundreds of jobs for local artisans in Costa Rica, who were previously unemployed. Something so small spawned a market of crafting small, colorful string into beautiful, simple products.

The little gold “P” represents charity. And how giving back to an organization is the only way to truly experience success. It’s karmic prowess gives it accolades that other brands don’t have nor ever will. It built its foundation on giving back and continues to donate. In 2013, Pura Vida Bracelets donated $9,568 to The Cove/ Oceanic Preservation Society, and $6,000 to the Sea Turtle Conservancy, with hopes to double those numbers by the end of 2014.

The little gold “P” represents fashion and creating innovative trends that consistently capture consumer attention. Its subtle vintage feel combined with an eclectic array of colors and metals makes the Pura Vida product one to look out for. Not only are the bracelets easy to wear, but their simplistic nature and vibrant color palette makes wearing them a sort of art form.

And finally, this little gold “P” represents an extension of who you are and who you want to be. It is a reminder of how you want to express yourself because wearing these bracelets allows that expression to fully form. Not to mention they are fun and versatile, which can’t be said about a lot of brands.

Let that singular letter brighten your day and open you up to new experiences, because the possibilities are endless.